Jaemin Yi | Travel, Creativity, and the Pursuit of Awesomeness

I first came across Christian Simmons work when I was checking out some of the competition for the Doritos Superbowl contest. There were over 1,700 entries submitted and believe it or not, me and my creative partner saw nearly every single one. Most of them were flat-out horrible (just trust me on this) but out [...]

Tiger gets ready to make a miracle happen. A few weeks ago I discussed the whole Bike Hero controversy that left a lot of the Youtube crowd with a bad taste in their mouths. A lot of people felt that they were being manipulated by the ad agency, not respected. So I got to thinking, [...]

This is a guest post from Adam Witten, a talented commercial director represented by The Insanity Corp. based out in NYC.  After seeing my post on 6 Mistakes to Avoid When Directing a Spec Commercial, he wanted to add on with his own tips on making it in this industry. from Scion: BOXHEAD, directed by [...]

photo by cathycracks Ah, the good ol’ “Spec Commercial”  If you’re a filmmaker looking to break into commercial directing, you’re gonna need a few of these on your reel.  A spec commercial is simply a “fake” commercial that a filmmaker makes to show ad agencies and companies that he’s worthy of hiring. Needless to say, [...]

The song “Apologize” by OneRepublic has long been killed by the radio and will probably never be erased from our heads, but there’s one reason why I need to bring them up again: Their official music video is flat out horrible. It’s a bland, utterly uninspired “performance piece” which just showcases the band playing in [...]