Jaemin Yi | Travel, Creativity, and the Pursuit of Awesomeness

Wow, this feels good. I just posted all three of my Doritos commercials online (‘The Red’, ‘First Date’, ‘The Breakroom’, and check out behind the scenes pics right here) and now I can call it a wrap. Done. Finito. My first personally funded, professional shoot is now officially in the can. Ahhhh. But before I [...]

I first came across Christian Simmons work when I was checking out some of the competition for the Doritos Superbowl contest. There were over 1,700 entries submitted and believe it or not, me and my creative partner saw nearly every single one. Most of them were flat-out horrible (just trust me on this) but out [...]

This is a guest post from Adam Witten, a talented commercial director represented by The Insanity Corp. based out in NYC.  After seeing my post on 6 Mistakes to Avoid When Directing a Spec Commercial, he wanted to add on with his own tips on making it in this industry. from Scion: BOXHEAD, directed by [...]

photo by cathycracks Ah, the good ol’ “Spec Commercial”  If you’re a filmmaker looking to break into commercial directing, you’re gonna need a few of these on your reel.  A spec commercial is simply a “fake” commercial that a filmmaker makes to show ad agencies and companies that he’s worthy of hiring. Needless to say, [...]

The song “Apologize” by OneRepublic has long been killed by the radio and will probably never be erased from our heads, but there’s one reason why I need to bring them up again: Their official music video is flat out horrible. It’s a bland, utterly uninspired “performance piece” which just showcases the band playing in [...]

I’ve always loved commercials for job search websites. They’re almost always so effective because they tap into an insight we can all share: finding your perfect career. Whether you’re five and dreaming about it, or fifty and wishing you had looked harder, the ads (if done right) can hit home with everyone. And the best [...]