January 9, 2009 

Doritos ‘The Red’ +commercial

In 2008, Doritos held a nationwide Superbowl commercial competition so I created three commercial entries of all different styles. Check out the other two spots, First Date and The Breakroom and read more about the making of here.

A lavish couple dines in complete decadence.


Client: Doritos
Title: ‘The Red’
Length: :30
Director: Chris Yi
Writers: Chris Yi and Jesse Epstein
Producer: Jenny Ahn
Cinematographer: Matt Bass
Crew: Britt Brzoza, Emi Grannis, Kassie Funcell, and Noel Diaz de Rivera

‘Sir Snob’: Art Oden
‘Lady Snob’: Rhoda Baldwin-Bishop
‘Server Snob’: Doug Hammond

  • http://www.chrisyi.com/2009/01/doritos-the-breakroom-commercial/ Doritos ‘The Breakroom’ +commercial | Chris Jaemin Yi

    [...] LATEST PROJECT: Doritos ‘The Red’ +commercial [...]

  • http://www.chrisyi.com/2009/01/doritos-first-date-commercial/ Doritos ‘First Date’ +commercial | Chris Jaemin Yi

    [...] LATEST PROJECT: Doritos ‘The Red’ +commercial [...]

  • http://www.sketchbookla.com justin

    this one is my fav!

  • http://www.cenizal.com CJ

    I think this was the best of the three man… it’s hilarious. You had great actors, which I think sold it the most… they had hilarious facial expressions and you did a great job at giving this spot a quirky, silly personality with pacing, editing and directing the actors. Technically also excellent. I think you were trying to go for this same kind of feel with the other two… they are good explorations but I think this one nails it. First Date is interesting but too one-dimensional… it’s just a monologue, and I don’t think the actor’s character was interesting enough to pull it off. The Breakroom has the right pieces in place because the characters are really interesting, and your concept was clever, but maybe a little too clever… this one is funny and goofy, but very simple! I think that’s why it works so well.

  • http://josephayi.com/blog Joseph Yi

    Dude, this is awesome. Gonna share this with my friends. Great work!

  • http://www.chrisyi.com/2009/01/what-i-learned-from-my-doritos-commercials/ What I learned from my Doritos commercials | Chris Jaemin Yi

    [...] LATEST PROJECT: Doritos ‘The Red’ +commercial [...]

  • Trip

    This commercial is great fun! It’s definitely the ‘Gray Poupon’ of Doritos campaigns! Hope it gets lots of hits! Cograts Chris!

  • http://www.jaeminyi.com/2009/01/doritos-first-date-commercial/ Doritos ‘First Date’ +commercial | Jaemin Yi

    [...] so I created three commercial entries of all different styles. Check out the other two spots, The Red and The Breakroom and read more about the making of [...]

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