Green Dot Public Schools wanted me to create a commercial that would let students and parents know what kind of impact this non-profit has been making in LA.
To really connect with the community, I chose to have two students actually tell their own stories in their own words. Set against a stark black background and the quiet guitars of The Payphones, there was nothing to distract from the students genuine words.
The message: I wanted to get across that while Green Dot is a charter school organization, the impact they’re making is very personal and very real to each and every one of their students.
