Team One, the advertising agency behind Lexus and American Express, asked me to help them with one of their campaigns.  They wanted a concise piece that would communicate the lifestyle of a target demographic, males 21-29 with a household income of $75K+, while also highlighting the media touchpoints they access every day.

In creating the concept for this video, I wanted to not only show this demographic’s lifestyle, but represent it in tone, editing style, and music.  We came up with the idea of following an actual guy in the target demo and seeing a full “day in the life”.

I went with a mixture of HD video and rapid-still-photography (you could say paparazzi style) to represent the demographic’s fast and flashy, work hard/play hard lifestyle, and to also focus in on the media touchpoints (billboards, cell phones, etc.)

During the editing process, I added in light motion graphics that communicated necessary demographic stats while adding to the energy and keeping in tune with the style.

The shoot itself was crazy, as I was literally running around trying to follow this guy throughout his day, but I think the end result turned out great.  And more importantly, Team One thought so too, telling me that the video surpassed all their expectations.  But check out “A Day in the Life” for yourself and let me know what you think.

In partnership with SketchbookLA, The Positive Edge hired us to create a video that would help others understand the change their non-profit org. has made in thousands of womens’ lives.

Since The Positive Edge helps women re-enter the job market by providing them with clothing and making them feel beautiful, we went with a style heavily influenced by portrait photography and used pictures as a visual theme throughout.  Just see for yourself, the women look absolutely wonderful.

Most importantly, we wanted to get across what we had learned about The Positive Edge ourselves: that you wouldn’t know it, but the right clothing and a lot of love can truly change a person’s life, in fact, hundreds every year.

With my first motion graphics piece, I tried to give 30,000 concert-goers a deeper look into the music they came to listen and dance to.

The message: JazzReggae isn’t just music, it’s always been more – it’s the melding of cultures, the triumph over struggle, and the voice of social justice.

No four minute video can give this topic what it deserves, but I’m happy as long as viewers walk away with at least a slightly greater appreciation for the music they love – Jazz and Reggae.

A young man stumbles upon a filthy, grime-encrusted wall and decides to do something about it.

Official First Prize Winner of the My 76 Gasoline Video Contest. The commercial was awarded with a $10,000 scholarship and is currently airing nationally in movie theaters, ESPN, and FSN.