In partnership with SketchbookLA, The Positive Edge hired us to create a video that would help others understand the change their non-profit org. has made in thousands of womens’ lives.
Since The Positive Edge helps women re-enter the job market by providing them with clothing and making them feel beautiful, we went with a style heavily influenced by portrait photography and used pictures as a visual theme throughout. Just see for yourself, the women look absolutely wonderful.
Most importantly, we wanted to get across what we had learned about The Positive Edge ourselves: that you wouldn’t know it, but the right clothing and a lot of love can truly change a person’s life, in fact, hundreds every year.
